MagicForm vs Tally

MagicForm focuses on what happens after submit. Enterprise leads see a booking calendar. Mid-market gets a case study. Everyone else gets a thank-you. Different outcomes, different integrations, all automatic. Your form becomes a qualification engine, not just a data collector.

Tally covers a wide range of use cases — payments, calculators, quiz scoring — with a generous free plan. But every submission ends the same way. Same thank-you page. Same integrations firing. No differentiation between a VP with a $100K budget and a student doing research.

MagicForm’s free plan is more limited in volume but includes conditional outcomes and analytics from day one. For lead gen teams, the real comparison is total cost: MagicForm Basic at €15/mo includes native HubSpot, analytics, and routing. Tally Pro (€20) plus Zapier for HubSpot (€20) costs €40/mo — and you still don’t get conditional outcomes.

Tally’s free plan is one of the most generous in the market — unlimited forms and submissions. For basic data collection, it’s unbeatable. But for lead gen, the “free” label is misleading: connecting to HubSpot requires Zapier (€20/mo), analytics is Pro-only (€20/mo), and manual lead sorting still costs your team hours every week.

MagicForm uses a familiar drag-and-drop builder. Conditional outcomes and integrations are configured visually — no code, no Zapier flows. Native embedding renders your form as part of your page, not an iframe widget.

Tally’s Notion-like editor is elegant and fast for building forms. But conditional logic is text-based (no visual builder), and embedding relies on iframes, which limits styling control and can cause responsive layout issues.

MagicForm integrates natively with HubSpot (contacts, deals, and companies), Slack, Google Sheets, Cal.com, and webhooks — plus built-in GTM and GA4 tracking. The key difference: integrations fire per outcome. Hot leads create HubSpot deals and ping Slack. Cold leads just log to Sheets. No Zapier needed.

Tally connects via Zapier, Make, and webhooks. Google Sheets and Slack are native. HubSpot requires a Zapier step (€20/mo extra). All submissions flow through the same integration path regardless of lead quality — there’s no way to scope integrations per answer.

MagicForm includes full funnel analytics on every plan: drop-off per step, field-level engagement, time-on-form, UTM-based conversion tracking, abandonment detection, and variant performance comparison. Know which traffic sources send your best leads and which form steps lose them.

Tally shows response counts on the free plan. Drop-off analytics were added to Pro (€20/mo). For field-level engagement, UTM attribution, funnel visualization, or variant comparison, you’d need external analytics tools and manual setup.