MagicForm vs Cognito Forms

MagicForm is built for lead qualification. Each submission triggers a different outcome — calendar booking, file download, video, or custom message — based on answers. Integrations fire per variant, not per form.

Cognito Forms is strong on calculations, repeating sections, and payment collection. It's a good all-rounder at a low price. But it lacks post-submission routing — every respondent sees the same confirmation.

MagicForm's free plan includes conditional outcomes and analytics — features Cognito doesn't offer at any price. Basic at €15/mo adds CRM integrations. Pro at €34/mo gives you unlimited everything.

Cognito Forms is very affordable: generous free plan (500 submissions) and paid plans from $11/mo. Great value for basic forms. But no amount of upgrading adds conditional outcomes or built-in funnel analytics.

MagicForm's builder is fast and visual. Conditional outcomes and integrations are configured with clicks, not code. Native embedding means your forms look like part of your site.

Cognito Forms has a solid drag-and-drop builder with good calculation support. The learning curve is gentle for basic forms but steepens with complex calculations and repeating sections.

MagicForm connects natively to HubSpot, Slack, Google Sheets, and webhooks with built-in GTM and GA4 tracking. Integrations can be scoped per outcome — hot leads trigger different actions than cold ones.

Cognito Forms has limited native integrations — mainly webhooks and payment processors. Most third-party connections require Zapier. No native CRM, Slack, or analytics tracking.

Full funnel analytics built into every plan. Track where leads drop off, which fields cause friction, and which traffic sources convert best. No extra tools or exports needed.

Cognito Forms provides an entry management view with filtering and export. No funnel analytics, no drop-off tracking, no UTM attribution. Analysis requires manual data work.