Sales inquiry forms

Qualify the deal before the first call.

Budget, timeline, decision authority, answered before your sales team opens the CRM. A sales inquiry form shouldn't just collect contact info. MagicForm asks the qualifying questions upfront, including budget range, purchase timeline, and who's making the decision, then routes each inquiry to the right outcome.

Build a qualifying inquiry form

Your sales team is spending 60% of their time on unqualified leads

01.
Every inquiry looks the same until someone investigates
"I'm interested in your product" could mean a $200K deal or a student writing a research paper. Your rep won't know until they've spent 15 minutes on LinkedIn and sent two emails that never get a reply.
02.
Hot prospects cool off while they wait
A decision-maker with budget and a 30-day timeline submitted your contact form at 4pm. Your SDR sees it at 9am the next day. By then they've already booked a demo with your competitor who had a calendar link on their thank you page.
03.
Your CRM is full of leads that will never close
Unqualified inquiries clog your pipeline. Your sales team marks them "nurture" and forgets about them. Pipeline reviews become 80% dead weight. The forecasts are wrong because the inputs are wrong.

Qualify before they finish the form

Add budget range, purchase timeline, and decision-maker fields to your inquiry form. Conditional logic routes based on answers. $50K+ budget with a 30-day timeline? That's your closer's calendar. $5K budget with "just exploring"? That's a product overview PDF.

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Example form flow

Three steps. Four outcomes. Zero manual triage.

Form steps
1Name, work email, company, job title
2What are you looking for? (multi-select), budget range
3Purchase timeline, are you the decision-maker?
Decision-maker, $50K+, <90 days

Senior AE Cal.com booking + HubSpot deal + Slack #closers

Decision-maker, $10-50K, <6 months

Junior AE Cal.com booking + HubSpot deal

Influencer (not decision-maker)

Case study + HubSpot contact + nurture sequence

"Just exploring"

Product overview PDF + blog resources

Your best prospect is on your website right now.

Give them a calendar. Not a "we'll get back to you."

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