Lead qualification

Know who's worth calling before you read the submission.

Every submission takes a different path based on the answers. Define your qualification rules once. MagicForm evaluates each lead and triggers the right outcome — calendar booking, nurture email, CRM tag, or Slack alert. Lead routing that runs before you've even opened the notification.

Start qualifying leads for free

Every answer shapes what happens next

Set rules that evaluate form responses in real time. A VP at a 500-person company gets the Cal.com calendar. An intern doing research gets the PDF. No if-then spreadsheets. No manual review.

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Go deeper

Lead qualification is just the trigger. See what happens after.

01.
Form Builder
Drag-and-drop form builder with 27 field types, smart validation, multi-step flows, and full design control.
02.
Form Actions
Push submissions to HubSpot, notify your team on Slack, log data in Google Sheets, or trigger any webhook.
03.
Conditional Outcomes
Route leads to different success screens, notifications, and follow-ups based on what they submitted.
04.
Form Analytics
Track conversion rates, identify drop-off points, and see field-level engagement data.

Your best leads are filling out forms right now.

Make sure the hot ones don't get the same thank you page as everyone else.

  • Free plan available
  • No credit card required
  • Live in under 10 minutes
  • Cancel anytime

Starting at

$0/month

1 form, 100 submissions — free forever

Get started