B2B lead capture

Capture the lead. Qualify them. Route them.

B2B forms that qualify leads and route them — before you open the submission. Most lead capture forms collect a name and email and call it a day. MagicForm asks the qualifying questions — company size, budget, timeline, use case — then routes each lead to the right outcome before you've even seen the submission.

Build a smarter lead capture form

B2B lead capture hasn't changed in 15 years

01.
You're capturing leads, not qualifying them
Name, email, company. That's what your form collects. Then someone on your team has to open the submission, Google the company, check LinkedIn, and decide if it's worth a call. That's not lead capture — that's manual labor.
02.
Every lead gets the same experience
A $500K enterprise buyer and a curious freelancer both see "Thanks! We'll be in touch." One of them needed a Cal.com booking link 30 seconds ago. The other needed a product video. Neither got what they needed.
03.
Form data lives in a silo
The submission sits in your form tool. Someone copies it to the CRM. Someone else forwards it to Slack. By the time the sales team sees it, the lead has already visited three competitor sites.

Ask the questions that determine the outcome

Company size, annual budget, decision timeline, number of users — add the fields that actually separate qualified leads from noise. Multi-step forms keep it from feeling like an interrogation.

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Example form flow

Three steps. Four outcomes. Zero manual routing.

Form steps
1First name, last name, work email, company name
2Company size, industry, annual budget for this initiative
3What are you looking to solve? (multi-select), timeline
Enterprise ($100K+, 500+ employees)

AE Cal.com booking + HubSpot deal + Slack #enterprise

Mid-market ($10-100K, 50-500)

Case study PDF + HubSpot contact + nurture sequence

Small business (<$10K, <50)

Product tour video + trial link

Not a fit

Thank you + blog resources

Your form should be the first step in your sales process. Not a dead end.

Capture the lead. Qualify them. Route them. All before you open your inbox.

  • Free plan available
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Starting at

$0/month

1 form, 100 submissions — free forever

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