Customer Story

Nov 1, 2023

A Real-World Use Case: When Easlo Met MagicForm

A Real-World Use Case: When Easlo Met MagicForm

A Real-World Use Case: When Easlo Met MagicForm

Jason Chin, the guy behind Easlo, was just browsing his Twitter feed when he found MagicForm. With a growing Twitter presence and a knack for Notion tips and templates, he was juggling many tasks. One of them was finding a simple way to collect emails for his new product. MagicForm caught his eye—it seemed like a practical solution for someone already invested in Framer.

Jason Chin, the guy behind Easlo, was just browsing his Twitter feed when he found MagicForm. With a growing Twitter presence and a knack for Notion tips and templates, he was juggling many tasks. One of them was finding a simple way to collect emails for his new product. MagicForm caught his eye—it seemed like a practical solution for someone already invested in Framer.

Jason Chin, the guy behind Easlo, was just browsing his Twitter feed when he found MagicForm. With a growing Twitter presence and a knack for Notion tips and templates, he was juggling many tasks. One of them was finding a simple way to collect emails for his new product. MagicForm caught his eye—it seemed like a practical solution for someone already invested in Framer.

A Casual Encounter with MagicForm

Jason Chin wasn’t planning to revolutionize his workflow when he logged onto Twitter that day. His brand, Easlo, had been growing, sure. One million Notion fans don’t just appear overnight. But on this particular day, his aim was simple: find a straightforward way to gather emails without fuss.

It happened almost accidentally. A tweet about MagicForm appeared in his feed, piquing his interest. Jason, who had just moved his website to Framer, realized this could be precisely what he needed. The idea of a form solution that promised simplicity and integration was too tempting to ignore.

Diving into MagicForm, Jason found himself in unfamiliar territory, navigating the setup with cautious optimism. It was newer tech to him, a different playground from the familiar spaces where his Notion expertise shone. But the promises of easy integration weren’t empty. Step by step, he followed the instructions, and before long, the form came to life on his domain. No sweat, no tears—just a simple, effective tool ready to go.

A Tool That Grew with the Brand

MagicForm was supposed to be a solution to just one problem: email collection for Easlo’s upcoming product. But it quickly became evident that this tool had more to offer. Newsletters, interest forms for future launches, educational pricing applications—it adapted to them all.

What truly surprised Jason was how MagicForm seemed to bend to his will. Customization, which often meant starting from scratch or navigating complicated codes, was now just a matter of choice. He could tweak, change, and fine-tune without the burden of building—it was liberating.

Easlo's New Normal

Easlo’s relationship with MagicForm had started serendipitously, but now it was strategic. It became less about the tool itself and more about what the tool enabled: growth, engagement, and a more profound connection with the audience that had brought Easlo to life. And all from a simple scroll through Twitter.


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