# MagicForm

> A form builder that doesn't stop at collecting submissions. Define what happens next — for every lead, every time.

MagicForm is a form builder for founders and GTM teams. It lets you build forms, qualify leads based on their answers, and trigger different outcomes automatically — calendar bookings for hot leads, follow-up content for warm ones, and a thank-you for the rest. No manual triage. No delays.

## Core capabilities

- **Form builder**: Drag-and-drop with 27+ field types, multi-step logic, field validation, and full design control. Embeds natively (no iframes) on React, Next.js, or plain HTML.
- **Conditional outcomes**: Show different success screens based on how someone answers — a calendar widget, a PDF download, a video, or a custom next step. Define rules once, every submission gets the right response.
- **Form actions**: Connect to HubSpot, Slack, Google Sheets, Cal.com, and webhooks. Each integration can be global or scoped to specific outcomes.
- **Analytics**: Built-in conversion funnels, field-level drop-off tracking, UTM source tracking, and Google Tag Manager integration.
- **Localization**: Serve forms in multiple languages from a single form. Translations are a JSON overlay -- auto-detect visitor locale, AI-translate or manually edit, with built-in language packs for Spanish, French, German, Dutch, Italian, and Portuguese. Zero performance impact for single-language forms.
- **No-code friendly**: Embeds seamlessly in no-code builders like Framer, Webflow, Squarespace, and WordPress — no developer needed.
- **Developer & AI tooling**: Full CLI and MCP server access for engineers and AI agents. Build, configure, and deploy forms programmatically — ideal for creating forms at scale with AI.

## Pages

- [Homepage](https://getmagicform.com)
- [Form Builder](https://getmagicform.com/features/form-builder): Drag-and-drop form builder with native embedding
- [Lead Qualification](https://getmagicform.com/features/lead-qualification): Score and route leads automatically based on form answers
- [Conditional Outcomes](https://getmagicform.com/features/conditional-outcomes): Show different success screens per lead segment
- [Form Actions](https://getmagicform.com/features/form-actions): HubSpot, Slack, Google Sheets, Cal.com, and webhook integrations
- [Analytics](https://getmagicform.com/features/analytics): Conversion funnels, field-level engagement, UTM tracking
- [Localization](https://getmagicform.com/features/localization): Multi-language forms with auto-locale detection, AI translation, and built-in language packs
- [B2B Lead Capture](https://getmagicform.com/use-cases/b2b-lead-capture): Capture, qualify, and route B2B leads in one step
- [Sales Inquiry Forms](https://getmagicform.com/use-cases/sales-inquiry): Qualify budget and timeline before the call
- [SaaS Demo Requests](https://getmagicform.com/use-cases/saas): Qualify demo requests and route to sales or self-serve
- [Marketing Agencies](https://getmagicform.com/use-cases/agencies): Branded lead capture forms for agency clients
- [Comparisons](https://getmagicform.com/vs): Side-by-side comparisons with Typeform, Tally, Jotform, HubSpot Forms, and Framer Forms
- [Announcements](https://getmagicform.com/announcements): Product updates and news
- [Contact](https://getmagicform.com/contact): Get in touch
- [Docs](https://dashboard.getmagicform.com/docs): Documentation and setup guides
- [Privacy Policy](https://getmagicform.com/privacy)
- [Terms of Service](https://getmagicform.com/terms)